From chaos to a wealth
of information
If you have countless boxes full of poorly labeled, unidentified or even archaic videotapes; don't worry. Blue Horse Digital turns neglected videotapes into a well-organized, easily searchable database of video assets. Our tools are hard work, understanding of video production and years of editorial expertise. We work with clients who have no idea of how many tapes they have, their formats or what they contain. Others have simple spreadsheets or elaborate catalogs that aren't useful. Some clients send us obsolete D2, Betamax or 1 inch tapes. Others send common VHS, U-matic and Betacam tapes. One client sent us 16 different formats of material! Rest assured, whatever the state of your videotapes, Blue Horse Digital can create a detailed and carefully organized inventory of any video collection that will give you a wealth of information about your library.
Discover Treasures
All too often, expensive investments in video production go to waste. Many companies have footage of historical events, classic advertising campaigns, interviews and speeches by founders and key executives. These tapes are placed on a shelf and quickly forgotten, but are still meaningful, valuable and useful. And for every 5-minute video that is produced, there are hours of carefully-shot footage that did not make the final cut. Production teams can save time and money, and spark creativity, by mining these archives. The well-organized catalog of video assets that Blue Horse Digital can provide is the first step to making that possible.
It is truly amazing what you can find hiding in an unlabeled box or a dusty film canister. We recently uncovered a priceless historical film of the founders of a major healthcare products company. Incredibly, no one even knew the film existed! If treasures like this are not found and preserved, they will be lost forever.
Mitigate Risk
In the wrong hands, corporate videos can be radioactive. Failing to effectively manage video assets is a risk few companies can afford. With years of experience in crisis and litigation communication, the founders of Blue Horse Digital understand these risks.
Wal-Mart learned how dangerous it can be to lose control of internal corporate videos when, as The Wall Street Journal reported, a former video production company began selling compromising video clips to the highest bidder. And Wal-Mart is not alone. A leading consumer products company was surprised to find that an intern looking for a job had posted some of their confidential videos on YouTube. In a court case, pharmaceutical giant Merck was damaged by footage of sales representatives being trained to counter doctors' concerns about the heart risks of Vioxx. And a video of former Enron Chief Executive Jeffrey Skilling helped put him in jail.
Many companies also do not realize that corporate videos, like internal e-mails, phone records and voice-mails, are business records. They must be maintained in compliance with regulatory, legal and company policies. Imagine receiving a subpoena for a tape that cannot be located. Yet with a mountain of tapes, several outside production companies, and obsolete formats that can no longer be played, maintaining accurate records is nearly impossible without assistance.
Blue Horse Digital's unique services provide you with a comprehensive catalog of your video assets, so that, good or bad, you will know what is in your video archives. Contact Us Today.
What are the benefits?
- Discover Treasures | Priceless historical material, transformative events, interviews with founders and visionary speeches are just a few of the things we have found buried in our clients’ videotape collections.
- Mitigate Risk | Corporate videos are business records and must be managed carefully. Imagine receiving a subpoena for a tape that cannot be located. Understanding the contents of your videos isn’t just a good business strategy; it can protect your organization from costly mistakes, especially during litigation.
